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The concept is simple: At 211, water is hot. At 212, it boils. And with boiling water comes steam. And steam can power a locomotive. The one extra degree makes the difference.
This analogy reflects the ultimate definition of excellence. The one extra degree of effort, in business and life, can separate the good from the great. The 212 concept is vividly illustrated for every aspect of your life through powerful stories that will inspire and motivate yourself or your team to the next level of success.
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