Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Itamar Simonson and Emanuel Rosen
9780062215673
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Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
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ISBN:
9780062215673
Dimensions (WxH):
5.0 x 9.0
Publisher:
Harperbusiness
Publication Date:
February 04, 2014
