Developing New Functional Food and Nutraceutical Products

Debasis Bagchi and Sreejayan Nair
9780128027806

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Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing.

Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies.

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ISBN:
9780128027806
Dimensions (WxH):
7.52 x 9.25
Publisher:
Ingram
Publication Date:
September 29, 2016